Turning the Lens: Interior Design Photography and Branding with Brian Berkowitz

In this episode of The IDS Podcast, Estelle Weiss takes over as guest host to interview Brian, an accomplished interior design and architectural photographer. Brian shares his extensive experience, emphasizing the importance of photography in branding for interior designers. He highlights how photography can significantly impact a designer's portfolio, helping secure awards and attract new clients.

Brian delves into the concept of branding, stressing that it encompasses more than just logos and colors; it includes the overall customer experience. He explains that brand identity, voice, and values are crucial, with photography playing a pivotal role in brand identity. For designers, choosing the right photographer involves ensuring creative consistency and finding a style that resonates with their vision. Brian advises designers to create mood boards from shelter magazines to identify their preferred photographic style.

The discussion also covers the advancements in technology, such as shooting tethered, which allows for real-time collaboration between photographers and designers. This method enhances the efficiency and quality of photo shoots, ensuring that the final images align with the designer's vision.

Brian underscores the significance of budgeting for professional photography and integrating it into project costs. He also touches on legal considerations, such as copyright laws and proper usage licenses, ensuring both photographers and designers are protected.

For designers looking to elevate their brand, Brian's insights offer valuable guidance on leveraging professional photography to create a cohesive and compelling visual identity.