Episode 10

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Published on:

9th Sep 2025

Jennifer McGraw on Getting Designers Published & Building Authority Through PR

In the season two finale of the IDS Podcast, host Brian Berkowitz sits down with Jennifer McGraw, a Long Island-based publicist specializing in PR for interior designers. With a background rooted in luxury home marketing, Jennifer shares her journey into this niche and how she helps designers get featured in top publications, land product collaborations, and even secure book deals. The episode dives deep into the value of PR, exploring how being published differs from simply posting on social media—and why it holds significantly more weight in establishing industry authority.

Jennifer outlines the four essential boxes designers must check for publication: standout design, professional photography, expert styling, and a compelling story. She and Brian also explore common mistakes designers make when trying to DIY their PR, emphasizing the importance of properly packaging submissions and understanding editorial timelines and exclusivity rules. They also discuss the rise of room roundups and how these online features can boost visibility and social growth.

Whether you're an emerging designer or a seasoned pro, this episode offers crucial insights into the publishing process and how to leverage it to elevate your brand.

You can learn more about our host Brian Berkowitz:

Brian's Website:  https://www.brianberkowitzphoto.com

Brian's Instagram:  https://www.instagram.com/brianberko

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About the Podcast

IDS Podcast
Welcome to the IDS Long Island Design Podcast, your go-to source for insights and inspiration in the local interior design community. Each week, we interview industry leaders, designers, and experts relevant to Long Island's vibrant design scene, sharing their knowledge, experiences, and tips to help you elevate your craft. Tune in to stay connected, informed, and inspired!

About your host

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Brian Berkowitz

Brian is a seasoned architectural and interior design photographer based in Long Island and NYC. With a passion for capturing the essence of design, Brian collaborates with top retail brands, architects, and designers to create compelling images that highlight crucial design elements and build details. His journey in photography began at age 12, assisting his professional photographer father, and he later honed his skills at New York’s School of Visual Arts. Known for his thorough and purposeful approach, Brian brings honesty, reliability, and energy to every shoot, making him a trusted partner for his clients.